If there’s no input, that space will show your competitors’ ads. Although this is optional, I always recommend putting something in. It appears only on the desktop version on the top right of your member’s inbox. In case you’re wondering, this banner does not appear within the message ad.
Update 21st May 2020: Members can only recieve 1 message ad from any advertiser within 30 days. It’s their frequency cap that makes this ad format unique.Ī Linkedin member can only receive 1 message ad from any advertiser within 45 days. Message ads give advertisers the ability to message their target audience directly at scale.īut that’s not what makes Message ads special. Ads with vertical images only appear on Mobile. Vertical Image Ratio: Aspect ratio taller than 1:1 (9:16, 2:3, 4:5).Square Image Ratio: They are 1:1 and are displayed on both mobile and desktop.These are displayed on both mobile and desktop Horizontal Image Ratio: Shorter than 1:1.You may select from pre-made CTAs like Apply, Download, View Quote, Learn more, Subscribe, Register, Join, Attend, Request Demo. Call-To-Action: This is a new feature.Description: You may leave this blank, it’s optional.However, we recommend keeping this short. We recommend using less than 150 characters for mobile-friendliness to avoid your text becoming truncated. If you are running ads in an unapproved ad language, you’ll need to declare it in your intro text as well. Introduction text: Although you can go up to 600 characters.These ads appear in the main newsfeed and is the most commonly used ad format. December 2020 Update: Video Ad Specificationsĭecember 2020 Update: Linkedin Single Image Ad Specifications.December 2020 Update: Linkedin Single Image Ad Specifications.Looking for the latest Linkedin ad specs and banner sizes for 2022?.Account-Based Marketing Guide: Strategies, Tactics & Examples.Buyer Persona: The Complete 2022 Guide with Templates & Examples.B2B Brand Awareness: The Complete Guide 2022.B2B Lead Generation strategies: The Ultimate Guide to lead generation with Linkedin Ads.Linkedin Ads Bidding & Auction Strategy: The Definitive 2022 Guide.Linkedin Ads Targeting Capabilities: The Complete Guide for 2022.Linkedin Video Ads for 2022: Best Practices Guide (Includes 20 Examples).Linkedin Ad Specs & Banner Sizes in 2022 – Always Up-To-Date Guide.